Monday, 9 July 2012
Guy English makes a good point: criticizing iPhone competitors from the Apple enthusiast’s high horse is so easy given the current state of the smartphone industry it’s like a “tag team wedgie patrol“. It’s easy to make fun of idiots, just like it’s easy to bully the wimpiest kid in the playground. These days, the jokes practically write themselves.
So let me turn the tables a little by giving Nokia a pat on the back for a change, since this is easily the coolest thing Nokia has done in the past 10-12 years: A 3D map of Gotham City to cross-promote The Dark Knight Rises, and Nokia’s own mapping product.
It’s not perfect: you have to Like Nokia on Facebook to access the Gotham map, and Nokia’s 3D maps in general requires a dedicated browser plugin (at least in Firefox & Safari).
Yet the level of detail is impressive: almost every individual street is named – an extra pat on the back for Helvetica Street. I wonder if Helvetica’s residents are condescending towards people on neighboring Arial Street. Subway lines, ferry routes are also mapped, subway stations seem realistically placed.
The city resembles Manhattan island sliced across by rivers.
Whoever put this deal together with Warner: fantastic job!
(Spoiler: “Phone? Tablet?” is a trick question: the secret answer is Phablet. No I’m really not smirking, but for a second there I imagined Christian Bale’s Batman voice saying “This isn’t a phone/tablet”.)