Why Google+ is still not working for humans æ
A while ago, I wrote of Google Plus:
The service is officially branded Google+ but that just looks awkward.
David Vronay now explains why:
The problem is that [+1 voting] is not an emotion-free task. People click the Like or Thumbs Up button because they feel an emotion about the item. By moving this from an emotional indicator like “Like” to an unemotional one, they are diminishing this feeling. Furthermore, “+1” is a math equation, and math overall does not have a neutral emotional connotation. For most of the population, math has a negative connotation.
He makes some excellent points on Google and social networking.